Develop your knack for exceeding expections
knack /nak/
“a special skill, talent, or aptitude.”
dictionary.com
Product-led growth, activation, and retention strategy consulting for high-growth subscription businesses
Get people to
enjoy their first experience because you made change easy
return because they need you
stay because they can’t live without you
share because they want to
Focus on
inputs ahead of outcomes
Startups chase the elusive “quick win” or the famed “low hanging fruit” in blind pursuit of hitting a number. The “quick win” comes at a significant cost to identifying an aligned strategy and creating the right inputs (think muscles). These inputs help teams deliver a consistently enjoyable customer experience and achieve desired outcomes (think strength). I help teams build up the right inputs, against well-aligned objectives and goals, that create high output.
questions ahead of answers
I love a good whiteboard and brainstorm session as much as the next person, but how many hours have you wasted in meetings seeking answers to the wrong question? Effective strategies start with asking the right questions about your business (and your customers), not brainstorming answers or ideas. I use proven, and inclusive frameworks to align teams around the right questions to uncover the root problems before identifying the best solutions.
being different over being better
Every person has a knack for something, and what’s makes us different is what makes for better. The best teams seek inspiration and contributions from diverse disciplines and people, valuing aptitude over expertise, resilience over track record, and optimism over pragmatism. Operationalize different into your organization’s DNA early on - from hiring to how you run everyday meetings.