Your growth challenges, tackled together
From two-person teams to public companies, we’ll make progress…
Truecar
↑Activation💡
Designed, developed, and deployed new user onboarding and feature tours to improve adoption
Tempo
↑Conversion💸
Advised UX and marketing team on new trial user onboarding for multiple products to drive activation improvements and feature adoption.
Wolters Kluwer
↑Retention❤️
Designed and developed a new user onboarding experience to help on-prem customers move to the cloud.
Care Academy
↑Retention❤️
Advised Customer Success and Product leaders on improving onboarding, iterating on success plays, and completing a product analytics implementation.
Immuta
↑Growth Strategy📈
Advised on Product-GTM alignment, CDP selection, and engagement strategy for new cloud SaaS offering.
Worthright
↑Acquisition🧲
Designed channel onboarding playbooks and implemented personalized messaging to drive end-user acquisition and product adoption.
Ordergroove
↑Growth Strategy📈
Advised marketing and product teams on product-led growth strategy for new Shopify Core product launch.
Knowify
↑Activation💡
Reviewed and recommended sales, new user onboarding, and adoption strategy to improve engagement of best-fit customer segments.
SRS Distribution
↑Activation💡
Built and deployed new user onboarding and feature tours for new financing product launch.
Track Via
↑Conversion💸
Built and deployed new user onboarding aimed at improving user activation and trial conversion.
Onedoor
↑Retention❤️
Built, tested, and deployed feature tours to drive adoption of new features released with new product UX.
Analytix Solutions
↑Growth Strategy📈
Advised leadership, sales, and product teams on go-to-market strategy for new restaurant analytics product.
Results & Impact
“We had been stuck getting a new onboarding experience live for our customers for more than 18 months. Within just two weeks of starting up with NAK LLC, we were able to get a completely revamped experience live and immediately saw an improvement in our activation rate of more than 15%.”
— Daniel Scott, Director of Product Marketing @ Tempo
“Shonak has been a pleasure to work with and I highly recommend him to others. He's extremely thoughtful, responsive, and supportive. One moment that stands out to me was his advocacy for a customer data platform to power our personalization efforts. He articulated the value proposition well and patiently helped me understand the ins-and-outs of what this would involve.”
— Dan Wu, Senior Growth Product Manager @ Immuta
“Nak's hands-on experience with PLG and customer onboarding at previous companies have provided valuable insights for our business. This paired with the insights he's gained from consulting engagements with other brands has given him well-rounded experience and exposure so that he could help our team understand best practices, tried and true solutions, and potential pitfalls to watch out for. He's also well connected with other smart individuals in the industry, so when he didn't have the answer to something, he often made introductions to other valuable resources.”
— Lauren Lowman, VP of Marketing @ Ordergroove
"Amazing work at a very expedient pace. You've taken our onboarding game to another level which we hope to continue."
— Joe Messeh, Senior Vice President of Product @ Truecar
“As a founder, I generally optimize for people with a default bias toward action and self-direction. Someone who takes a problem and runs to find a solution; returning with more thought and progress than I expected to begin with. In our work with Nak, he did that and then some. He helped us define and prioritize the problems we wanted to solve, built a strategy on how and then led the execution across multiple onboarding, success, and engagement initiatives. Every early-stage company thinking through user onboarding, activation, and retention should have a Nak.”
— Aaron O’hearn, CEO and co-founder @ Worthright